Full Article by Brandon Zech
"Project Row Houses has recently announced a new fundraising initiative. In lieu of a gala or traditional auction, this Thursday they will debut The Collector’s Club, an ongoing project focused on supporting the organization through selling works by individual artists.
PRH plans to use the club to build connections between the artists and collectors, making (in founder Rick Lowe‘s words) 'the collecting of art the primary fundraising component.' This will be done through a series of programs focused on educating both artists and collectors on what it means to purchase art."