Current Incubations

Sweet Joi's Snoballs

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Sweet Joi’s Snoballs was derived from a family who equally enjoys snow cones. Sweet Joi's wanted to bringtheir love and share it with their neighbors. They take pride in serving the softest melt-in-your-mouth ice as well as preparing their very own homemade syrups. This product is also a conversation piece and networking tool for those in and out of the community. Through the incubation program, their goal is to establish a well-known business that provides a service for the community. They hope to be part of the local community’s schools, fundraisers, and churches, partnering with other local businesses. Sweet Joi’s doesn’t just stop with snoballs but offers other tasty treats. 

Crumbville TX Storefront


Crumbville TX Storefront is the brick and mortar location of E-dub-a-licious Treats by Ella Russell. First featured in Round 43: Small Business/Big Change: Artists and Artrepreneurs, Crumbville provides baked goods with vegan alternatives as well as a space for community to gather and celebrate life. 

Located on the ground floor of the Historic Eldorado building at 2316 Elgin St., Crumbville serves a range of cookies and Ella's signature "stuffed cups" - cupcakes with a cookie base baked in. 

Past Incubations

NuWaters Food Co-op |  2014 - 2016


NuWaters Co-op is a member owned and operated retail food market making a difference in the Third Ward community.  

NuWaters is located at the Historic Eldorado Ballroom building at 2320 Elgin Street and is open seven days a week from 9 am to 4 pm. To contact NuWaters, please call Carmen Jules at 832-807-3738 or visit them online at

Our House | 2014 - 2016

Our House is a Project Row Houses (PRH) incubation facilitated by Teaching Artist in Residence PK McCary. Our House is a place where artists can enhance their art to sell at the monthly PRH Third Ward Community Market, developing and enhancing their artistic products, while also creating revenue streams for themselves.


All Real Radio | 2014 - 2016

All Real Radio (ARR), founded by local Houston artist and veteran radio personality ZIN, was created with the sole purpose of utilizing radio and video streaming technology to inform, educate and entertain a worldwide body of socially responsible individuals from diverse ethnic backgrounds and socioeconomic brackets. 

Learn more at